My Story

Twinkle Health exists because the app I needed didn't. Here's why I'm building it.

On June 23rd, 2025, I sat in a sterile room staring at white tiled floors, bleeding and frightened, pain lancing through my stomach and back. After nearly an hour of waiting, a doctor told me five words no woman should ever have to hear:

"We can't find a heartbeat.”

I took my time redressing. I held my breath walking past strangers in the hallway. I went to what I can only describe as the bad news room. White. Sterile. Empty except for the stacks of tissue boxes on the single desk. I was given a gentle reminder that it wasn't my fault, that the chromosomes just didn't work out, that 1 in 4 pregnancies end in miscarriage. That this awful experience was common.

But if it was so common, why did my hands feel so empty? Wasn't I supposed to have something in them? A pamphlet? A guide to help me survive the worst day of my life?

I hadn’t known what to ask my doctor as I was ugly crying in that empty room. They hadn’t given me any information about what to expect.

No one had told me anything.

So, I spent every waking moment searching forums and asking questions to the women who’d already been through it. How long would I bleed? How would I know when I passed the sac? What would it look like? How long would I be in pain?

Three days later, my cycle tracking app reminded me that my baby would have been 7 weeks. The size of a blueberry. I'd been passing clots the size of plums for days. Were one of those my little blueberry?

It took the rest of that day to find the courage to update the app to miscarriage mode. The next app I opened didn't have such a mode, so I switched it back to just tracking my period. It immediately pinged: "Looks like you haven't logged a period. Time to take a pregnancy test!"That's when I understood the gap. Not just in data. In dignity.

Twinkle Health is a trauma-informed cycle tracking app for women whose reproductive journeys don't fit the standard template, inclusive of miscarriage, infertility, IVF, medicated cycles, and grief.

When you log a loss or a medicated cycle, Twinkle recognizes it, prompting helpful resources and remembering that context going forward. It will never send a notification that doesn't match your reality. The app's tone and language shift based on what you log that day. Whether you're feeling hopeful, anxious, grieving, or just getting through it, you're met exactly where you are.

It also includes an AI-enabled support chat, a moderated anonymous community, and a dedicated space to honor and remember pregnancy losses. Because a missed period is not always good news, and you deserve a product that knows that.

I spent weeks in online forums desperately searching for answers, talking to other women who were just as lost. None of us knew what to expect. None of us felt supported. But it was in those forums that I found something vital: a quiet knowing that I was not alone. Twinkle is built on that same knowing.

As a marketing leader in the civic tech space, I already live at the intersection of mission and execution. I've spent my career building things for people who have been left out. I've also been that woman in forums at 2am, desperately searching for answers and asking why no one had built something better.

Twinkle Health is what I wish had existed when I was experiencing pregnancy loss. It’s a resource, a companion, a community developed specifically for women like me.